GA4 is the new analytics service from Google. It enables users to measure traffic and engagement across the user’s websites and applications.
As of the 1st of July UA (Universal Analytics) will no longer capture data, however Google has confirmed it will store data for one year afterwards.
Google Analytics 4 is replacing UA and will be the only Google tool available to track your website activity after this date.
GA4 is the new tool from Google (although it has evolved from Google’s App+Web tool) which captures data across platforms, and presents the data in a user journey path through ‘Events’.
The big difference in GA4 is the focus on engagement and the user journey. Results are presented through ‘events’ for e.g. when someone loads a page, clicks a link, adds an item to a cart or completes a purchase.
Also, GA4 gives you more insights by way of its approach to data collection going beyond cookies or identifiers: providing data modelling to fill in gaps in the customer journey, where data may be incomplete or inaccessible
The main and huge advantage is the data in itself. It is plentiful, and powerful. From diving into your cart data, items purchased and breaking it down into campaign source, demographic source etc, you have the tools to examine your customer user journeys in great detail and thereof shape your campaigns and product and promotional management to work best for you
Key Features:
Setting up Your GA4 account:
Google will configure a GA4 account for current UA account holders with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links and existing website tags. Enhanced Measurement will be configured to match only some of your Universal Analytics settings; review these settings to ensure that they match your needs.
Should you require help with configuring your account to work with your system, please book an appointment with us now. GA4 configuration for your eCommerce settings start from €2500 (excluding VAT)
